The earliest residents of the Pacific Northwest called it the "Tree of Life". And for all the centuries since, Western Red Cedar has been a vital part of our outdoor lifestyle. As a home siding material, real Western Red Cedar is still the natural choice of value-minded homeowners. For some very natural reasons. Cedar is a living legend for its "grown-in-the-wood" resistance to moisture, decay and insect damage. Cedar also has exceptional dimensional stability. It lays flat, stays straight, retains fasteners and provides a firm base for many types of stains and paints. Properly finished and installed, it could be the last siding your home will ever need.

Dutiful, yes. But beautiful, too. With its richness of grain, texture and color, Cedar offers a timeless complement to any architectural style, from traditional to contemporary. Put Nature on your side with Today's Cedar and enjoy the lasting prestige that imitators can only hint at.

Natural leaders always attract imitators. That's why so many artificial sidings have contrived to look like Cedar, right down to the fake "grain" and embossed "knots". Unfortunately, none of them last like Cedar. In fact, during periods of rainfall or high humidity, some of these fair-weather wonders go all to pieces. The only real alternative? Real Cedar, naturally. For the energy-wise, Cedar throws in a natural bonus: its unique cell structure traps tiny pockets of air to boost insulation and reduce home heating costs. Try that with metal or plastic sidings.

Clear siding offers the ultimate in quality appearance, for applications when only the finest is acceptable. Knotty grades have a casual charm that enhances suburban homes and offices, as well as cottages and cabins.